This prototype installation in David Jones’ Sydney store took first prize in the international retail design awards held by the Institute of Store Planners and VM+SD magazine. Cult Beauty is a sales environment within the department store retailing a number of global cosmetics labels (Nina Ricci, Make-up Forever, Versace, etc). The unique free-standing fixtures create a practical and attractive retail device to convey a sense of identity for each distinct brand whilst creating a cohesive environment for Cult Beauty.